Mine. Live. Now!
Scan. Buy. Own a piece of the match.
The first experiential live e-commerce in the world of tennis
Fans experience intense emotions watching ATP matches, but remain passive spectators. They cannot capture those magical moments, they cannot take home a piece of the history they are experiencing live.
ATP and brand partners are desperately seeking new revenue streams without compromising the viewing experience. Authentic player items remain inaccessible, sold months later in auctions disconnected from the emotion of the moment.
Connect the emotion of live to an immediate, exclusive and memorable purchase. Transform every ace, every match point, every unforgettable moment into an opportunity for real ownership.
Mine Live ® transforms every ATP broadcast into an instant, seamless and totally non-invasive shopping experience.
A discreet mini-banner appears with a QR code for a few hundred frames. Enough to be noticed, too brief to disturb.
With a simple gesture, access a private showcase with exclusive items from the player currently on court. Authenticated and certified.
Match-worn shoes, autographed rackets, unique memorabilia. All certified with serial number. Buy now, own forever.
Mine Live ® is not just an e-commerce platform: it's an ecosystem where every stakeholder gets tangible and measurable value.
New recurring revenue streams without modifying television production. Zero intrusion into the viewing experience, maximum monetization.
They monetize their personal appeal in real time. Every match becomes an automatic additional earning opportunity.
Nike, Wilson, Rolex can launch ultra-limited editions directly during the most watched moments of the year.
Exclusive access to authentic items at the moment of maximum emotion. Not just memorabilia, but certified and traceable pieces of sports history.
Our Year 1 financial projections are based on conservative data from the sports memorabilia market
Mine Live ® is ready for launch. We have the technology, the business model, the go-to-market strategy.